Case study

GBCS Group

Main website redesign

Brief · process · deliverables

Case study

GBCS Group

Main website redesign

Brief · process · deliverables

GBCS Group, Company Website Revitalization

GBCS Group, Company Website Revitalization

(NDA Prohibited) Message me for more details!

My Team:

UX/UI / Legal / Dev / 3D
Teams

Tools:

Figma, FigJam, Autodesk Maya,

Duration:

November - January 2025

PRODUCTION · AVATARS AND INTERFACE UPDATES

From 3D craft to a live website

Shipped to the live website

The avatar animations and interface updates reached the live website, bringing the company’s futuristic visual identity into production through coordinated 3D and UI design work.

Contributed two 3D avatar animations alongside typography, visual effects, and responsive interface updates. Avatar animations and interface changes reached the live website.

Production contributions: avatar modeling, texture mapping, rigging, and animation; typography, subtle glow effects, responsive interface updates, and integration of new visualizations.

Contribution pipeline

01

Build the avatars

Modular modeling, texture mapping, color schemes, and lighting presets.

02

Bring them to life

Skeleton rigging, weight painting, and basic gesture animation.

03

Integrate into production

Avatar animations and interface updates reached the live website.

CONTEXT

Defining our Website Vision

My UX/UI team collaborated with GBCS’ Legal, Dev, and 3D Graphic Design team to revitalize our company website. Our mission was to better reflect our forward-thinking, fleet management solutions through futuristic-esque models, summaries, and avatars, while maintaining its core functionalities and features. Given my strong experience in AutoCAD, I became entrusted to work alongside the 3D Graphic Design Team as another designer, which is where my greatest contributions from this project came from.

PROCESS

Conceptualizing our Solution

I, and 3 other 3D Graphic Designers, set clear, project goals and deadlines to ensure accountability and maintain consistent progress. Specifically, developed 2, 3D avatar animations using Autodesk Maya, and received feedback at each checkpoint to refine the following processes: Creating modular components from avatar references. Texture mapping color schemes, and lighting presets. Rigging model skeletons, applying weight painting, and animating basic gestures and motions. While this project required a larger contribution from our 3D Graphic Design and Legal teams, our UX/UI team was still responsible for the following: Updating typography, subtle glow effects, and its responsiveness across all devices. Thoughtful integration of new visualizations into existing frameworks.

SOLUTION

Design Contributions + Final Deliverable

These can also be found on the front page of gbcsgroup.com!