My Team:
2 Designers (Including Me)
Tools:
Figma, FigJam
Duration:
March 2025
PROTOTYPE CONCEPT · NOT LAUNCHED OR VALIDATED
Simplifying outfit planning
One integrated wardrobe experience
The prototype connects wardrobe rediscovery with personalized outfit creation and sharing, using progress feedback and achievement milestones to encourage reuse. Its contribution is the integrated experience concept—not a measured product outcome.
StyleSync explores an innovative integration of AI styling, wardrobe management, gamification, outfit planning, and social sharing in one cohesive prototype.
PROPOSED EXPERIENCE FLOW
Upload existing clothing → Mix and match outfits → Plan a look → Share with friends
Prototype decision map
01
Rediscover
Existing clothing becomes the starting point for outfit planning.
02
Plan
Mix-and-match and personalized styling address decision fatigue.
03
Stay engaged
Progress indicators and achievement milestones support the proposed experience.
CONTEXT
Addressing a Market Gap
StyleSync began as a response to a growing gap in the digital fashion space: while users often turn to platforms like Instagram and TikTok to share and discover outfits, there was no dedicated tool for planning and curating looks in a personalized, shareable way. I conceptualized StyleSync as an AI-powered outfit planner that allows users to upload, mix, match, and post outfits within one streamlined interface. The goal was to build a tool that not only made styling more intuitive and seamless, but also tapped into social behaviors—like event-based dressing and sharing looks with friends—through smart suggestions and customization.
RESEARCH
Competitive Analysis
We better understood this gap by conducting a brief, competitive analysis of platforms users currently rely on for outfit sharing and inspiration. While apps like Instagram, Reddit, and Snapchat offer community-driven advice, they all fell short on key features, and reinforced the need for a standard solution like StyleSync.
PROCESS
Understanding Our Users
The initial development process centered around on understanding the core problems users face in fashion and wardrobe management. We applied divergent and convergent thinking to explore a broad range of user pain points and through secondary research and user interviews, discovered five pain points of interest. Out of the five pain points we researched, we focused on addressing one in specific.
Wasted Clothing
Design hypotheses
Design intent paired with proposed validation—not completed research.
Wardrobe waste
Existing clothing goes unused.
Rediscover uploaded wardrobe items.
PROPOSED TEST / 01
Wardrobe rediscovery
Ask participants to find an overlooked item.
Observe whether existing clothing becomes easier to reuse.
Decision fatigue
Choosing an outfit can feel stressful.
Mix-and-match and personalized styling.
Planning and recall
Previous outfits and future looks are difficult to organize.
Outfit planning and past-look reference.
PROPOSED TEST / 02
Outfit planning
Ask participants to assemble a look from their wardrobe.
Observe completion, time, and points of hesitation.
Gamification
Progress indicators give users a sense of momentum while decluttering their wardrobe.
Achievement milestones celebrate small wins with playful feedback.
PROPOSED TEST / 03
Gamification
Review progress and milestone feedback with participants.
Assess clarity and motivation, not just visual appeal.
PROCESS
Unique Proposition: Gamification
Progress Bar Motivation
Visual progress indicators give users a sense of momentum, encouraging them to continue decluttering until they hit completion.
Achievement Milestones
Gamified checkpoints celebrate small wins along the way, rewarding users with playful feedback like ‘Your clothes are clapping for you!’
